Joules

Joules Girls' Blair Denim Embroidered Dress

~~LE 6,410~~ LE 4,615

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Shipping calculated at checkout.

2 Years (92cm) 3 Years (98cm) 4 Years (104cm) 5 Years (110cm) 6 Years (116cm) 7 Years (122cm) 8 Years (128cm) 9 Years (134cm) 10 Years (140cm)

Whimsical embroidery meets playground-ready fabric in our Joules Girls' Blair Denim Embroidered Dress, built for the young explorer who loves a touch of preppy style. Whether she is horsing around in the park or sitting down for a nice brunch with the family, this piece blends practicality with a sweet charm. Crafted from 100% cotton denim, this dress offers a comfortable feel that handles outdoor games with ease. Cut to a below-the-knee length, it provides coverage and freedom of movement as she runs, climbs, and plays. Detailed embroidered motifs are stitched directly into the denim, adding a vibrant pop of personality. Long sleeves protect her arms from crisp breezes, while the neat collar line gives the dress a tidy look that translates easily from afternoon play to family dining.

Style: Embroidered Denim Day Dress
Fabric Type: 100% Cotton Denim
Length: Below-The-Knee Length
Fit: Regular, Easy-Moving Fit
Sleeve Length: Long Sleeves with Finished Cuffs
Washing/Care: Machine Washable / Iron on Reverse
Design Details: Custom Embroidered Accents, Stitched Seams, Full-Coverage Skirt
Signature Branding: Discreet Tonal Joules Details
Composition: 100% Cotton
Perfect For: Horsing Around in the Park, Family Brunches, Weekend Adventures, Playground Play
Style With: Colorful Knitted Tights, Leather Boots, and a Cosy Quilted Gilet

Frequently Asked Questions

Is the denim fabric soft enough for all-day active play?
Yes. While our 100% cotton denim is woven tightly to resist tears and scrapes while she is climbing or running, it undergoes a gentle pre-washing process. This ensures the dress feels soft and flexible from the very first wear.

Will the colourful embroidery pull or fray in the washing machine?
Not at all. The embroidered details are tightly stitched to withstand the rough-and-tumble of an adventurous lifestyle. For the best protection during laundry cycles, simply turn the dress inside out before placing it in the washing machine.

How should I style this dress as the autumn weather gets colder?
The below-the-knee length makes our dress exceptionally easy to adapt for chilly days. You can layer a cotton turtleneck or a long-sleeve thermal tee underneath the denim bodice, and pair the skirt with thick woollen tights and sturdy leather boots to keep her warm from head to toe.

Fabric & Care:

Composition: 100% Cotton.
Care Instructions: Machine washable.

Delivery & payment

How payment works

Pay online by card at checkout — quick and secure.
Or choose Cash on Delivery: a 25% deposit confirms your order and you pay the rest when it arrives.

Delivery takes 14–20 days across Egypt. Every order is reviewed by our team before it ships. Prices already include international shipping and customs, so the price you see is the price you pay.

Size & fit

Sizes follow UK brand sizing by age and height (cm). If your child is between sizes, choose the bigger one. Not sure? Message us on WhatsApp with your child's age and height.

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Product: Joules Girls' Blair Denim Embroidered Dress

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Baby Girls Sleepsuits

Size / Age	Height (CM)	Weight (KG)	Chest (CM)	Waist (CM)	Hips (CM)
Up To 3 Months (50 - 62cm)	50 – 62	4.5 – 6 kg	41 – 43	44 – 46	40 – 44
3 – 6 Months (62 - 68cm)	62 – 68	6 – 8 kg	43 – 45	47 – 48	44 – 48
6 – 9 Months (68 - 74cm)	68 – 74	8 – 9.5 kg	45 – 47	48 – 49	48 – 50
9 – 12 Months (74 - 80cm)	74 – 80	9.5 – 11 kg	47 – 49	49 – 50	50 – 52
12 – 18 Months (80 - 86cm)	80 – 86	11 – 12.5 kg	49 – 51	50 – 51	52 – 54
1.5 – 2 Years (86 - 92cm)	86 – 92	12.5 – 14 kg	51 – 53	51 – 52	54 – 56
2 – 3 Years (92 - 98cm)	92 – 98	14 – 16 kg	53 – 55	52 – 53	56 – 58

Newborn & Tiny Baby Reference

Size	Height (CM)	Weight (KG)	Chest (CM)	Waist (CM)
First Size (Newborn) (Up to 50cm)	Up to 50	Up to 3.4 kg	38 – 39	40 – 42
Up to 1 Month (50 - 56cm)	50 – 56	Up to 4.5 kg	39 – 40	42 – 44
Early baby (5lbs)	Up to 44	2.3 kg	—	—
Premature baby (4lbs)	Up to 44	1.8 kg	—	—
Premature baby (3lbs)	Up to 41	1.4 kg	—	—

Kids Clothing & Tops (12 Months - 16 Years)

Size / Age	Height (CM)	Chest (CM)	Waist (CM)	Hips (CM)
12 – 18 Months (80 - 86cm)	80 – 86	49 – 51	50 – 51	52 – 54
1.5 – 2 Years (86 - 92cm)	86 – 92	51 – 53	51 – 52	54 – 56
2 – 3 Years (92 - 98cm)	92 – 98	53 – 55	52 – 53	56 – 58
3 – 4 Years (98 - 104cm)	98 – 104	55 – 57	53 – 54	58 – 60
4 – 5 Years (104 - 110cm)	104 – 110	57 – 59	54 – 55	60 – 62
5 – 6 Years (110 - 116cm)	110 – 116	59 – 61	55 – 56	62 – 65
6 – 7 Years (116 - 122cm)	116 – 122	61 – 63	56 – 57	65 – 67
7 – 8 Years (122 - 128cm)	122 – 128	63 – 66	57 – 59	67 – 70
8 – 9 Years (128 - 134cm)	128 – 134	66 – 69	59 – 61	70 – 73
9 – 10 Years (134 - 140cm)	134 – 140	69 – 72	61 – 63	73 – 76
10 – 11 Years (140 - 146cm)	140 – 146	72 – 75	63 – 65	76 – 80
11 – 12 Years (146 - 152cm)	146 – 152	75 – 79	65 – 68	80 – 84
12 – 13 Years (152 - 158cm)	152 – 158	79 – 82	68 – 70	84 – 88
13 – 14 Years (158 - 164cm)	158 – 164	82 – 86	70 – 73	88 – 92
14 – 15 Years (164 - 170cm)	164 – 170	86 – 90	73 – 76	92 – 96
15 – 16 Years (170 - 176cm)	170 – 176	90 – 94	76 – 78	96 – 100

Girls Dresses & Skirts (12 Months - 16 Years)

Size / Age	Height (CM)	Chest (CM)	Waist (CM)	Hips (CM)
12 – 18 Months (80 - 86cm)	80 – 86	49 – 51	50 – 51	52 – 54
1.5 – 2 Years (86 - 92cm)	86 – 92	51 – 53	51 – 52	54 – 56
2 – 3 Years (92 - 98cm)	92 – 98	53 – 55	51 – 52	56 – 58
3 – 4 Years (98 - 104cm)	98 – 104	55 – 57	52 – 54	58 – 60
4 – 5 Years (104 - 110cm)	104 – 110	57 – 59	54 – 55	60 – 63
5 – 6 Years (110 - 116cm)	110 – 116	59 – 61	55 – 56	63 – 66
6 – 7 Years (116 - 122cm)	116 – 122	61 – 63	56 – 57	66 – 68
7 – 8 Years (122 - 128cm)	122 – 128	63 – 67	57 – 59	68 – 72
8 – 9 Years (128 - 134cm)	128 – 134	67 – 70	59 – 61	72 – 75
9 – 10 Years (134 - 140cm)	134 – 140	70 – 74	61 – 63	74 – 78
10 – 11 Years (140 - 146cm)	140 – 146	74 – 76	63 – 64	78 – 81
11 – 12 Years (146 - 152cm)	146 – 152	76 – 80	64 – 67	81 – 85
12 – 13 Years (152 - 158cm)	152 – 158	80 – 83	67 – 69	85 – 88
13 – 14 Years (158 - 164cm)	158 – 164	82 – 86	69 – 72	87 – 91

Kids Trousers, Jeans & Bottoms (12 Months - 16 Years)

Size / Age	Height (CM)	Waist (CM)	Hips (CM)	Inside Leg (CM)
12 – 18 Months (80 - 86cm)	80 – 86	50 – 51	52 – 54	30
1.5 – 2 Years (86 - 92cm)	86 – 92	50 – 51	52 – 54	33
2 – 3 Years (92 - 98cm)	92 – 98	51 – 52	54 – 56	38
3 – 4 Years (98 - 104cm)	98 – 104	52 – 53	56 – 58	43
4 – 5 Years (104 - 110cm)	104 – 110	53 – 54	58 – 61	47
5 – 6 Years (110 - 116cm)	110 – 116	54 – 55	61 – 64	51
6 – 7 Years (116 - 122cm)	116 – 122	55 – 56	64 – 66	55
7 – 8 Years (122 - 128cm)	122 – 128	56 – 58	66 – 69	59
8 – 9 Years (128 - 134cm)	128 – 134	58 – 60	69 – 72	63
9 – 10 Years (134 - 140cm)	134 – 140	60 – 62	72 – 75	66
10 – 11 Years (140 - 146cm)	140 – 146	62 – 64	75 – 78	69
11 – 12 Years (146 - 152cm)	146 – 152	64 – 67	78 – 82	72
12 – 13 Years (152 - 158cm)	152 – 158	66 – 69	81 – 85	75
13 – 14 Years (158 - 164cm)	158 – 164	68 – 71	84 – 88	77

Children Footwear & Shoes

UK Size	EU Size	US Size	Foot Length (CM)	Approx Age
UK 0 (Infant)	16	US 1	8.5	0 – 3 mths
UK 1 (Infant)	17	US 2	9.5	3 – 6 mths
UK 2 (Infant)	18	US 3	10.5	6 – 9 mths
UK 3	19	US 4	11.5	9 – 12 mths
UK 4	20	US 5	12.3	12 – 18 mths
UK 5	21.5	US 6	13.1	1.5 – 2 yrs
UK 6	23	US 7	14.0	2 – 2.5 yrs
UK 7	24	US 8	14.8	2.5 – 3 yrs
UK 8	25.5	US 9	15.6	3 – 3.5 yrs
UK 9	27	US 10	16.5	3.5 – 4 yrs
UK 10	28	US 11	17.3	4 – 4.5 yrs
UK 11	29	US 12	18.1	4.5 – 5 yrs
UK 12	30.5	US 13	19.0	5 – 6 yrs
UK 13	32	US 1	19.8	6 – 7 yrs
UK 1 (Junior)	33	US 2	20.6	7 – 8 yrs
UK 2 (Junior)	34	US 3	21.5	8 – 9 yrs
UK 3 (Junior)	35.5	US 4	22.3	9 – 10 yrs
UK 4 (Junior)	37	US 5	23.1	10 – 11 yrs
UK 5 (Junior)	38	US 6	24.0	11 – 12 yrs

Costumes & Dress-Up Outfits

Costume Size	Age	Height (CM)	Chest (CM)	Waist (CM)
Toddler (S)	2 – 3 Years	92 – 98	53 – 55	51 – 52
Small (M)	3 – 4 Years	98 – 104	55 – 57	52 – 53
Medium (L)	5 – 6 Years	110 – 116	59 – 61	54 – 55
Large (XL)	7 – 8 Years	122 – 128	63 – 66	56 – 58
Tween	9 – 11 Years	134 – 146	69 – 75	60 – 64

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Joules Girls' Blair Denim Embroidered Dress